Smart Strategy for CPAs Podcast
Author and entrepreneur Mike Michalowicz talks about his new book, Fix This Next, and how to use it to know what to fix next in your business.
In this on-air coaching call, Erica Goode, who is a CPA, tells of her struggle with low value and high value work, and the trade-off of fulfillment.
Ron Baker of VeraSage Institute talks about subscription and value-based pricing, and dig into a few ways that this is playing out in accounting practices. How can CPAs start to knock down some of the hurdles that are in their way when it comes to implementing and shifting to value-based pricing if they haven’t already? How can subscription-based pricing benefit their practice?
In this new series of episodes, Lies of the Accounting Industry, I bring up mindset challenges, pieces of dogma, myths, etc., that I think are problematic and that have infiltrated the industry and the thinking.
Lie #1 is charge what you are worth, where the main problem is that your prices are (almost entirely) not about you, but about the buyer.
Today’s guest is Heather Zeitzwolfe, a CPA certified with the State of Oregon’s Board of Accountancy. Listen to Heather as she sees how she can level-up her practice, serve her clients better, and make her own life simpler.
078 How to Design Better Workflows in Your Business with David Cristello, Founder & CEO of Jetpack Workflow
Today’s guest is David Cristello, Founder & CEO of Jetpack Workflow, which empowers thousands of accounting firm owners to build a better firm through managing all their client work in a single, easy to use application. David talks about how to design better workflows in your business to help you scale more easily and be more profitable.
What are your unintentional thoughts about the coronavirus crisis? It is easy for our attention to be pulled into awful scenarios and be challenged to stay present. Here are 5 ways to stay present in the face of much uncertainty.
This week, we’re talking about value-based fees and pricing. Who are your buyers? Are they discount buyers? Are they full price buyers? And which do you want to have?
Jenn Barley of Kickstart Your Edge talks about the need of business owners to have clear and strong boundaries to claim their time and get their energy back.
074 Ways to Keep Stress Under Control in Tax Season, with Christine Lustik, owner of Mindfulness in Organizations
How do you practice self-care during stressful times? Christine Lustik of Mindfulness in Organizations shares some mindfulness techniques and other ways to nourish our body and mind when we’re under a lot of stress during tax season.