Epic Business Growth for CPAs Podcast
Narrowing your niche is an incredibly important thing to do to help you grow your accounting practice. I want to talk about is why it’s harder to be a generalist, what the benefits are of specializing and niching down. I want to address the fears and myths about niching down. I want to give you some examples of what it might look like to choose a specialty, what you do, and who you do it for, plus some sample messaging and where to start.
Tracy Jepson of TLJ Bookkeeping and Consulting talks about her journey from charging by the hour to moving to retainer, how she listened to really understand what her clients were asking her for, how that informed the addition of advisory services, and then how in time she niche down and niche down again, to make her own life easier, and watched her business grow as a result.
Danielle Hayden of Kickstart Accounting left her corporate job in 2014 to help small business owners with their numbers and finances. Five years later she runs an accounting practice with six people on staff serving more than 275 clients all around the country. In this episode, she shows us what’s possible to create in your business in five short years.
Here’s an announcement from Geraldine!
Amber de la Garza, The Productivity Specialist, is a sought after coach, trainer, speaker and writer, and host of the Productivity Straight Talk Podcast. She helps driven entrepreneurs execute actionable solutions to maximize profits, reduce stress, and make time for what matters most.
Amber reframes productivity from being about the small minute-to-minute changes that might make our systems slightly more efficient, to really thinking about how to best use our time, so that we can be more productive in life and in business.
Nikki Rausch of Your Sales Maven helps demystify this leverage your network business, so that you can look at your network and see what you’re looking for inside your network and to figure out ways to connect to your ideal client, or the people that you would really like to meet.
In this week’s episode, I talk about tribes and the tribes that we lead. I want to talk to you about the tribe that you are building, the tribe that you’ve created, how you might recognize the aspects of your tribe and how you might better understand what they need.
What do your members want? And what are ways to help them stay connected and help them evangelize for you?
048 How Applying Behavioral Economics Can Benefit Your Business, with Melina Palmer of Brainy Business Podcast
Melina Palmer, host the Brainy Business Podcast, helps companies of all sizes to incorporate Behavioral Economics into their businesses to make them more brain-friendly, and increase conversions and ROI. In this episode, we talk not just about Behavioral Economics, but how to apply these important concepts in your business.
This preoccupation of all things notifications, likes, comments, shares, and so on, is that it is in direct conflict with us doing our best work. How do we protect our mind from the glut of information that we get all day long throughout our workday?
Amanda Berlin helps her clients tell their story, write content, and raise visibility so that the people who need them can find them. I invited her to come on my podcast to take a look at her financials and help her get the clarity she needs around her own numbers.