HOW TO GROW WITHOUT WORKING SO HARD

A 5-DAY WEBINAR SERIES

Don’t let this year be a three-peat.

There is another path available to you, and that is one where your business is built on value, rather than built on volume, which leads to working insane hours. By creating more value per client, you can have fewer clients at higher rates, and do less hands-on work for the same (or more) revenue. And, it’s not as hard to do as you think.

Free and LIVE on Crowdcast | 12pm ET

The replays will be free to watch, but attend LIVE if you want Q/A.

Registering once registers you for all 5 days. :)

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Monday: How to Position Your CPA Firm So You Stop Getting Lost in the Marketplace

Insights from years of helping CPAs find a position or niche that fits them like a glove, what works and doesn't, and how to position without risking everything. Without a position in the marketplace, the CPA runs all over the field, exhausted from chasing every single ball in play.

Tuesday: How to Package Up Tax & Advisory Services When You Have No Idea Where to Start

Packaging up your services is a key step in exiting the tax hamster wheel. If you know there's more you can do for your clients, but it's not clear to you how to put it all together in a way that's transparent and makes sense to you and them, I’ll show you how, with examples of what is proven to work.

Wednesday: How to Price Services When What Clients Need is All Over the Map

There is no need to be a full-blown expert in pricing to make improvements to pricing strategy, but if you know how to use a few key tools, it can make a big difference in your profitability, fast. We will cover how to segment your prices for your “buckets” of clients so that your clients are always profitable in the exchange, and so are you.

Thursday: How to Promote Your Business Without Having to Learn Marketing

If you want to work with high-quality clients, you do need to know where they are, how to to get in front of them. Promoting your business can be simple, straight-forward, and intensely worthwhile. There’s no need to hire a marketing firm who doesn’t understand your audience and will bleed you of time and money.

Friday: How to Survive Pruning Your Client Base

Hands down, this is every client's least favorite part. But if you're drowning in work and can't ever get your head above water, it needs to be done. I'll show you how to do handle conversations with grace, while limiting heartache.

TEN ESSENTIALS TO WORKING LESS

WEBINAR SERIES

This was a series of free webinars I hosted on Crowdcast in October 2021. The replays are currently free to watch.
Be sure to SUBSCRIBE to my Daily Drip newsletter to be notified when more of these happen.

How CPAs Can Write Better Proposals Without Being Good Writers

You don't have to be an incredible writer to write good proposals, but if you know the 4 key elements that need to be in your proposal to make it strong, you will see big improvements.

WATCH REPLAY: https://www.crowdcast.io/e/how-cpas-can-write-better-proposals

How CPAs Can Improve Profits Through Pricing Without Being an Expert in Pricing Theory

There is no need to be a full-blown expert in pricing to make improvements to pricing strategy, but if you know how to use a few key tools, it can make a big difference in your profitability, fast.

WATCH REPLAY: https://www.crowdcast.io/e/how-cpas-can-price

How to Spend Way Less Time on Email Every Day (Best for Gmail Users)

Email can be an attention-sucking vortex if you're not careful... and intentional about how you use it. Learn how to get your time and focus back by reclaiming the weed-garden that is your Inbox.

WATCH REPLAY: https://www.crowdcast.io/e/how-to-spend-way-less-time-on-email

How to Get Better Clients Without Having to be a Marketing Pro

If you're tired of getting referrals who don't end up being great clients, it might be time beef up your marketing strategy, so that you can attract great clients who are a great match for your firm.

WATCH REPLAY: https://www.crowdcast.io/e/how-to-get-better-clients

How to Build Advisory Services Without Getting Killed on Scope Creep

If you know there's more you can do for your clients, but it's not clear to you how to put it all together in a way that's transparent and right-priced, it's time to learn to package up your services.

WATCH REPLAY: https://www.crowdcast.io/e/how-to-build-advisory

How CPAs Can Niche Without Risk

Insights from years of helping CPAs find a niche that fits them like a glove, what works and doesn't, and how to niche without risking everything.

WATCH REPLAY: https://www.crowdcast.io/e/how-cpas-can-niche

How CPAs Can Improve Their Website Without Spending a Dime

Your website is like your storefront: you might walk past it without noticing, but for newcomers, it's the first thing they see, and they're afraid of entering. Get appealing edits posted today.

WATCH REPLAY: https://www.crowdcast.io/e/how-cpas-can-improve-websites

Rescheduled for January CANCELED

How CPAs Can Make A Crap-Ton of Money and Feel Great About It (or, Without Feeling Guilty About It)

It's easy for feelings of guilt to creep in, then self-sabotage by avoiding an outcome that might trigger guilt-producing thoughts. Fact-checking thoughts will free you to create any amount of wealth.

SAVE SPOT: https://www.crowdcast.io/e/how-cpas-can-make-money-without-guilt

Rescheduled for January CANCELED

How CPAs Can Become Really Successful Without Feeling Like An Imposter (or, Feeling Like You’re Faking It)

It's easy for feelings of Imposter Syndrome to creep in, when actual success exceeds expectations. Learn to fact-check your thoughts against the truth, so you can be free to create unlimited success.

SAVE SPOT: https://www.crowdcast.io/e/how-cpas-can-be-successful-without-imposter

Rescheduled for January CANCELED

Advanced: How CPAs Can Learn To Create From The Future Without Relying On Evidence From The Past

Rather than produce results based on what you were capable of in the past, learn to create results from understanding what you need to become capable of in the future. For open minds only.

SAVE SPOT: https://www.crowdcast.io/e/how-cpas-can-create-from-the-future