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Better Pricing Strategies for Accountants: Stop Billing by the Hour

My guest today is Jonathan Stark. Jonathan is a former software developer who is on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of TWO podcasts: Ditching Hourly and The Business of Authority, and writes a daily newsletter on pricing for independent professionals.

We’re talking today about better ways for CPAs to price their services so that they can get out of the accounting rut. 

We will get into different pricing strategies, the differences between value, price, and cost, selling outcomes instead of deliverables, and more. 

“If you can find clients that will get more and more value out of the services that you provide, the prices that you can put in your project proposals just magically go up… In other words, without much more work, you can charge a client a hundred thousand dollars for basically the same thing if the value to them is a million. So your growth comes from finding clients who value the stuff that you do more.” 

– Jonathan Stark

Value is not just about increasing prices. It’s a way for you to provide a range of possible solutions for your clients so that they can choose what makes sense to them given the context they’re in and which solution they want, in a way that is always profitable for both parties.

What I see as most immediately implementable when it comes to moving out of hourly billing is to take one thing that you already do all the time anyways, and turn that into a flat-fee service, and give yourself the experience of getting faster and better at it, so you know what it feels like to divorce your profit margins from your time. Once you get a taste for that feeling, you’ll be thirsty for more. 

 

Episodes mentioned: 

105 Mathematical Proof Different is Better 
104 How Much Would a CPA Pay for a Kid’s Bike?  

Connect with Jonathan:

Website: https://jonathanstark.com/

Upcoming training: 

GIVE UP CALCULATING $ PER HOUR
Break free of this arbitrary metric: there is a better way
Thursday, October 22, 12pm ET

10 Phrases To Scrub From Your Website And What To Replace It With
Thursday, November 19th, 12pm ET 

Schedule time with Geraldine:

https://calendly.com/geraldinecarter/15min  

Work with Geraldine: 

https://shethinksbigcoaching.com/work-with-me/

Tired of trading dollars for time? There is an easier path to growing your income.

A highly effective guide to doubling your revenue, this e-book will show you how to:


Simplify your practice

Increase your prices

Work with your best clients

Take back your time and money

Create more impact in your business with regular emails from Geraldine.
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Better Pricing Strategies for CPAs

Fixing how you price is the single fastest change you can make with the largest impact.

Want to increase your revenue right now?

Get my free 5-day email course:
Better Pricing Strategies for CPAs.

Fixing how you price is the single fastest change
you can make with the largest impact.