by Geraldine Carter | Aug 12, 2020 | Podcast Episodes, Solo
Subscribe to never miss an episode A Framework is Essential to CPAs Working Less and Earning More Today we’re talking about how creating your own signature framework can be a gamechanger in your accounting practice. A framework is your process or...
by Geraldine Carter | Aug 5, 2020 | Podcast Episodes, Solo
Subscribe to never miss an episode Get Reading Outside the Accounting Box What’s on your summer reading list? Now that the July 15th deadline is behind us, hopefully you have a bit more discretionary time to read the latest releases on finances. Now, I...
by Geraldine Carter | Jul 29, 2020 | Interview, Podcast Episodes
Subscribe to never miss an episode Accounting Marketing Doesn’t Suck Today’s guest is Hugh Duffy, CEO and Co-Founder of Build Your Firm (BYF), Inc. Hugh is the leading marketing coach for accountants and takes pride in the impact that it has on their practice, and...
by Geraldine Carter | Jul 22, 2020 | Podcast Episodes, Solo
Subscribe to never miss an episode CPAs Land Better Clients Using This Strategy In this episode, you get a different way of thinking about the proposal and it’s called a choice of yeses. A yes or no choice pits you and your buyer against each other. But...
by Geraldine Carter | Jul 20, 2020 | Blog
Traditional accountants are stuck in a compliance rut and struggle to get out. They compensate for low-margin work by putting in 60-hour weeks, claiming they “just want to be helpful” and commiserate that “no one will pay more.” Inside their own echo chamber, they...
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