by Geraldine Carter | Jul 29, 2020 | Interview, Podcast Episodes
Subscribe to never miss an episode Accounting Marketing Doesn’t Suck Today’s guest is Hugh Duffy, CEO and Co-Founder of Build Your Firm (BYF), Inc. Hugh is the leading marketing coach for accountants and takes pride in the impact that it has on their practice, and...
by Geraldine Carter | Jul 22, 2020 | Podcast Episodes, Solo
Subscribe to never miss an episode CPAs Land Better Clients Using This Strategy In this episode, you get a different way of thinking about the proposal and it’s called a choice of yeses. A yes or no choice pits you and your buyer against each other. But...
by Geraldine Carter | Jul 20, 2020 | Blog
Traditional accountants are stuck in a compliance rut and struggle to get out. They compensate for low-margin work by putting in 60-hour weeks, claiming they “just want to be helpful” and commiserate that “no one will pay more.” Inside their own echo chamber, they...
by Geraldine Carter | Jul 15, 2020 | Podcast Episodes, Solo
Subscribe to never miss an episode Did Your Accounting Practice Take a COVID Detour? If COVID has taken your accounting practice on a long, unexpected detour, it’s time to pause and ask yourself where you are relative to your goals. And given where you...
by Geraldine Carter | Jul 8, 2020 | Podcast Episodes, Solo
Subscribe to never miss an episode Prediction: Forecasting Will Benefit Your Accounting Practice Business owners across the country are wondering, more like, dying to know, what the impacts of COVID might be to their business, their revenue, and their cash...
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