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Geraldine’s Daily Mailing List for CPAs
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Quick YouTube Videos
Most recent podcast episode:
For more episodes, visit Smart Strategy for CPAs.com
BEST EPISODES of MY PODCAST: SMART STRATEGY FOR CPAs
Pricing:
- Time To Rethink Your Pricing Strategy with Ron Baker of VeraSage. Value-pricing and subscription pricing, revisited.
- Better Pricing Methodologies For CPA Firms, with Jonathan Stark. Flat-rate, Subscription/recurring, Value-based for single projects, Retainer.
- Better Pricing Strategies for Accountants: Stop Billing by the Hour, with Jonathan Stark
- Value and Segmented Pricing for CPAs with Pricing Expert Mark Stiving, PhD
Advisory:
- Lean and Profitable By Design, with Anjali Jariwala, CPA, CFP, & founder of FIT Advisors.
- How to Implement Advisory Services with Twyla Verhelst, Leader of the Accounting Professionals Program at Freshbooks
- Adding Advisory Services and the Power of Niching Down, with Tracy Jepson
- How to Design vCFO Services, with Adam Hale, COO of Summit CPA Group
- Secrets of Shifting to vCFO Services, with Jody Grunden, Co-Founder and CEO of Summit CPA Group
Specializing and Niching:
- Stand Out from the Crowd, with Donna Leyens
- Accounting Marketing Doesn’t Suck, with Hugh Duffy
- Cashflow Forecasting, Niching, and Raising Your Rates, with Emily Sandberg
- Adding Advisory Services and the Power of Niching Down, with Tracy Jepson
- The Process of Niching Down to E-commerce Business Owners, with Cyndi Thomason
Sales:
- How to Sell with Authenticity and Improve Your Sales Mindset, with Nikki Raush of Your Sales Maven
- Selling to Serve, with James Ashford of Go Proposal
- Master Your Sales Conversations, with Debra Angilleta
Mindset:
- [Mindset] Are You Sending Mixed Signals to Money?
- Overcoming Under-earning and Rewire for Wealth, with Author Barbara Huson
- Your Unintentional Thoughts & Unintentional Feelings
GUEST APPEARANCES ON OTHERS’ PODCASTS
- Accounting Influencers with Rob Brown
- Jetpack Workflow with David Cristello
- Money Check Up with Anjali Jariwala
- Ditching Hourly with Jonathan Stark
- AM in the AM with Jonathan Stobart
- The Darren Cioffi Show with Darren Cioffi
“Realizing that *I* get to design the services my clients need and want was a total gamechanger. Now I’m building my practice that fits my vision, rather than building off of whatever came to my door. It’s exciting, and refreshing!”